5 Excuses Business Owners Make to Avoid Marketing
We launched our marketing agency because after years of experience working with small businesses we saw the impact that marketing had on their growth. Helping small businesses set up a foundation for their success is truly a rewarding feeling, especially after they initially expressed concern about how marketing could really benefit them.
There’s valid reason behind any doubts that one may have as a business owner, but we want to help you look past those doubts and become fully aware of the benefit of marketing your company online.
As a business owner, have you ever found yourself saying any of the following?
1. “I don’t have money to spend on marketing right now.”
This is #1 for obvious reasons. Starting a business is expensive and risky… we get it, we’ve been there.
However, marketing your business should be on your priority list when budgeting for initial expenses.The U.S. Small Business Administration recommends that companies that have been in business for 1-5 years should allocate 12-20% of their gross revenue or projected revenue on marketing for the year. After all, you need to spend money to make money, right?
There are plenty of cost-effective ways to get your marketing started. But if you’re not generally into DIY projects, some marketing agencies offer free consultations and cost-effective solutions to get you started.
2. “I just don’t have time.”
Starting a business takes a lot of work as it is, and it’s time-consuming to build a website, plan out content, find images, contacts, and everything else that it takes to successfully market a startup.
But finding time to market your business is crucial for its long and short-term success.
Professionals suggest you dedicate a specific time every week to work on marketing strategies. If it’s on your calendar, you most likely won’t skip it.
You started a business because you had a great idea for a product or service. If you really find yourself lost in terms of your marketing strategy, then it might be wise to leave the marketing for the marketers, and focus on what you came to do. Not only will you save time by allowing marketing experts to take care of your brand building, but you’ll put all of your energy into making your business even greater.
3. “My business is built on referrals.”
When businesses have customers coming in they fall under the impression that they don’t need to be marketing. Referrals will only drive so much traffic, and you shouldn’t be willing to limit your business for this reason.
We won’t deny that word-of-mouth business is one of the best ways to drive sales. After all, the best customers come from referrals. But, the new era of technology is changing communication immensely.
About half of small businesses don’t have a website, and that limits their ability to show up in Google searches, Facebook, etc. compared to the competition.
4. “Social media won’t help my business.”
In a world of “sharing”, “liking”, and “posting” just about everything, you want to make sure that your brand is visible on social media.
Promoting a business online will allow you to reach far more potential clients than word of mouth ever will. Leverage a few social media channels that you are comfortable with in order to reach customers right in your backyard with ease.
5. “Blogging is for famous people and large corporations.”
We hear this all the time… and it’s a huge misconception. Most business owners don’t see the benefit of blogging because they are stuck on this idea.
Blogs are the perfect way to create engaging content online. By posting a blog on social media you drive people back to your site and create brand awareness, while also proving that you are knowledgeable about your industry.
The Ghost Lab’s purpose is to help small businesses grow and reach their full potential through digital marketing efforts. Please fill out this short form if you are interested in a free marketing consultation.