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7 Tips for Nailing Social Media Content

January 29, 2018

It comes at no surprise that social media is a very powerful marketing tool for businesses, if managed correctly.

 

However, content creation is underestimated by most until it is time to sit down and crank it out. We understand your frustrations, and you are definitely not alone. In order to make this process easier for you, we are providing a list of helpful content creation tips to help get you started.

 

1. Editorial Calendar

 

First and foremost, you need to get organized.

 

Always plan ahead to ensure that you are publishing regularly and on time. Planning social media content gives you a bird’s eye perspective of your online communication for the month, quarter, or even year.

 

An editorial calendar also allows you plenty of time to find ideas and inspiration, while aiding the synchronization across all of your marketing channels.

 

2. Video

 

Video is inarguably the best way to appeal to mobile users, encourage social shares, and engage even your laziest customers.

 

83% of businesses say that video provides a great return on investment, and even though it may be pricey, it pays off big time. Online video editing tools make it easier for this to be both do-able and affordable.

 

If that isn’t convincing enough, Google loves video… and so does Facebook and Instagram’s ever-changing algorithm. Use video in order to organically boost your posts instead of giving Facebook all your money.

 

3. Audience Involvement

 

Create buzz by asking questions, tag other accounts, be controversial, use humor, etc.

 

Google Trends is a tool worth using to stay up-to-date on relevant topics. Monitor this free site to curate newsworthy, controversial, and engaging posts.

 

While posting the content is only half the battle, always make sure to communicate with your followers by commenting back and getting involved. Engaging in a two-way conversation builds trust, and leads to conversions.

 

4. Educate

 

Don’t solely promote. There is nothing tackier than pushing sales onto people. Don’t do it.

 

Make your customers aware that they have a need, before trying to sell to them. You need to attract them before converting, so educate before asking them to buy.

 

5. Infographics

 

Speaking of educating… Visual information is processed much better than bulleted lists.

 

Infographics not only convey your message but also establish authority and overall ranking. Take advantage of online tools to create infographics in order to increase shares and engagement.

 

6. Optimism

 

Based on a study conducted by Jonah Berger, positive news is most likely to go viral.

 

Make your audience laugh or feel motivated in order to get a visceral response. It may seem cheesy, but it works.

 

People like following accounts that make them feel good. It’s that simple.

 

7. Aesthetic

 

Don’t lose sight of it.

You have the perfect logo, business cards, and website. Why would social media be any different?

 

Whether you agree or not, quality design is now a key determining factor for all companies using social media. Everything associated with your company should be well designed, and drive back to your branding objective.

 

 

Needless to say, you shouldn’t take your social media management role very lightly. It truly takes a lot of work to perfect a strategy that will not only keep you in front of people, but drive back sales as well. Like us on Facebook and follow us on Instagram for some inspo to get you started on your first few posts.


For any additional questions, please feel free to shoot us an email at contact@theghostlab.net.

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