SEO, or Search Engine Optimization, is driven by a long list of things. Among that list are a few key elements which prove the benefit of blogging for SEO purposes. SEO isn’t just about Google Adwords and PPC, as there are so many other ways to generate SEO organically without breaking the bank. Here are a few ways in which blogging improves your search engine ranking:
A website that regularly produces content, such as blogs, is going to catch Google’s eye better than a stagnant website. Search engines determine their ranking based on a magnitude of things, and your credibility is definitely one of them. If new posts are constantly making their way onto your website, then you are one step closer to becoming a credible source in Google’s eyes.
The highest Google rankings are usually due to website traffic. The more traffic your site receives, the higher your odds are at landing a Google top spot. By consistently blogging you are driving more viewers onto your site, thus making higher website traffic an attainable goal.
You have probably heard of the term “keywords” when referring to SEO. A keyword basically refers to a word or short phrase that is typed into a search engine.
When creating a blog topic it is important to keep these keywords in mind if you want to show up for that specific search word. Best practice would be to only use one keyword per blog entry. Strategic bloggers use a keyword or long-tail keyword within the title, headers, images, and content in order to drive SEO.
“Evergreen content,” or content that holds relevance over a long period of time, holds a ton of value and has a higher potential to appear in search results. By producing quality content, views and shares are more likely, leading to an improvement in your search rankings.
Publishing rich content that people are interested in will generate more views and Google will begin to recognize you as a trusted site.
If you have any other questions about SEO or blogging for SEO, feel free to reach out!