If you’re an avid Instagram user, you’ve surely entered a few Instagram contests yourself.
Instagram giveaways are a great way to grow your followers, increase engagement, and attract new customers. Giveaways are ideal for creating brand awareness as it showcases your business to new potential customers.
If you have been thinking of ways to increase your following then this might be the best next step for you. Don’t be intimidated by the idea of doing an Instagram contest because they’re easy to do! Here’s a simple guide to get your started:
1. Set a Goal
Do you want to grow your email list? Increase followers? Expand brand name? Connect with other businesses? Your goal will guide the contest.
2. Contest Style
Contest requirements vary based on your set goal. The less tasks you require of your audience, the more entries you will receive.
A few examples of contest styles to choose from are:
Like to Win
This is probably the easiest type of contest. The participants must like the photo and follow your account in order to enter. If they don’t follow your account, and only like your picture, they aren’t eligible to win the contest. Easy enough?
The purpose of this is to increase followers while also increasing engagement.
Tag a Friend
This is another easy type of contest to run yourself. Rather than increasing engagement by having users like your photo, you will require that participants tag one or more users in the comments.
By tagging others in the comments you will increase engagement and introduce your account to new followers.
Post + Hashtag
Require that participants post their own picture related to your brand and use your hashtag for a chance to win the giveaway. These types of contests usually have a high participation rate and are fun for users.
The purpose of this type of giveaway is to increase engagement and create a buzz about your brand. The more buzz, the more potential customers!
Repost + Hashtag
Participants must repost your picture and include the hashtag in their caption.
With this type of contest you will expand your brand’s reach because you are targeting your followers, your follower’s followers, and so on. This simultaneously increases engagement.
3. Decide on a Prize
Depending on the nature of your business and your budget, prizes may vary from discounts, to free items or gift cards. Before you decide on a prize, make sure that it is something that people will want. Keep your best sellers in mind while making a decision to attract the most people.
4. Pick a Theme
Unofficial holidays are very popular for this purpose! Choose an unofficial holiday that resonates with your business or giveaway to run the contest on that date. For example, a Mexican restaurant can run their contest on National Margarita Day, encouraging customers to tag photos of their margaritas on Instagram.
5. Partner with Another Business
Partnering with another business will always increase your reach if you both collaborate on the giveaway. For example, if your product is a skincare line and it is sold at a local dermatologist office, then join forces by doing the giveaway together and promote one another.
Instagram is all about cool pics and graphics, so make sure that your photo is not getting scrolled past! Make it as visually appealing as possible.
All contest guidelines should be included in the caption so that it is easy for participants to follow along. However, make sure that you are following all of Instagram’s promotion guidelines as well.
7. Pick a Winner
Picking a random winner is usually best for most Instagram contests. Select a name from a hat or use online tools to ensure the integrity of the contest. If you conducted a photo contest, then you should pick the winner based on the photo that best resonates with your brand.
Make sure that you not only announce the winner, but also send them a private message to let them know they’ve won! And finally, thank all participants when announcing the winner.
Whether you’ve conducted an Instagram contest in the past or this is your first time, the tips you’ve learned will put you ahead of the competition. When done correctly, a giveaway will not only increase your following but it will even build a strong community around your brand on Instagram. If you have any questions or want ideas specific to your brand, feel free to reach out!