Common misconceptions that we have about blogging are that it is meant for famous people, automatically results in money, and most importantly… that it is simply about writing.
More small businesses and startups are understanding the importance of blogging as a general marketing best practice.
Here’s a list of reasons why you should consider blogging for your business:
Prove Your Expertise
Companies blog for credibility. In the digital era that we live in, consumers do their research before ever putting their money on the line.
Think of blogging as an initial step to creating a strong online presence for your brand. By consistently blogging, you prove your knowledge and that you are up-to-date in your industry.
Everybody’s favorite topic. Your chances of landing a top spot on Google are very unlikely if you are not getting views or publishing new content on a regular basis.
By publishing rich content that people are interested in you will be generating more views and Google will start to recognize you as a trusted site. This best practice is a good way to organically make your way up those Google rankings.
Drive Traffic to Your Site
Re-purposing your blogs as social media content is a great way to promote your business.
By promoting a recent blog on your company’s Facebook page, that click can be used to drive the user back to your website, creating a potential lead.
Finally, the ultimate goal of blogging is to generate high-quality leads. A visitor driven to your site by a blog is a potential lead looking for an answer you are providing. This user is already on your website where they may further look for information and make a purchase.
If you have any other questions about blogs or how they may help your small business, feel free to contact us.